Financial Services

How Can Fraud Prevention Drive Customer Growth?

Guidehouse & American Banker Survey Results

Is your fraud risk management function viewed as a cost center? Does your compliance function have a seat at the table during product development?

Learn how financial institutions (FI) are harnessing fraud reduction efforts to improve the customer experience and drive growth. Discover how FIs are rethinking their fraud risk management approach and performance metrics to strike the proper balance between fraud prevention and customer loyalty.

We aimed to learn how FIs:

  1. 1.   Measure the performance of fraud reduction activities and perceptions of key stakeholders
  2. 2.   Understand current fraud program performance indicators, including the volume and types of fraud as well as the speed and effectiveness of response
  3. 3.   Link fraud reduction efforts to customer loyalty and growth

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